Brand Protection

Rotolabel offers a range of brand protection print options through its HP Indigo digital presses.

Brand protection print offers a range of printed features that help brand owners and consumers to authenticate products and to track them through the supply chain. They also allow brands and consumers to interact, thereby deepening their relationship.

Brand Expectations

Adequate Security

To prevent losses from counterfeiting and strengthen consumer confidence

Track & Trace Capabilities

The ability to track products through the supply chain and to follow the route of defective products

Easy Inspection

Consumer inspection is more effective than brand policing and assists consumer engagement

Good Design Integration

Security features should be as sleek as possible (even covert) and not interfere with the design