Brand Protection
Rotolabel offers a range of brand protection print options through its HP Indigo digital presses.
Brand protection print offers a range of printed features that help brand owners and consumers to authenticate products and to track them through the supply chain. They also allow brands and consumers to interact, thereby deepening their relationship.
Brand Expectations

Adequate Security
To prevent losses from counterfeiting and strengthen consumer confidence

Track & Trace Capabilities
The ability to track products through the supply chain and to follow the route of defective products

Easy Inspection
Consumer inspection is more effective than brand policing and assists consumer engagement

Good Design Integration
Security features should be as sleek as possible (even covert) and not interfere with the design
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Digital Watermarks
Used for authentication, a digital watermark is a covert printed mark that holds information that […] -
Guilloche
Guilloche is a pattern of thin curved lines that interlace to create a design. The […] -
Invisible Ink
Invisible ink is used for covert print that can only be discerned with UV light. […] -
Microtext
Microtext is very small black or coloured text that looks like a thin line or […] -
Unique Codes
Unique codes, such as QR codes and barcodes, create a response in a reading device. […]